Fashion is looking highly technical this week as Westfield London have launched their digital and interactive Future Fashion shopping event. From today, 27th March, until the 1st April there will be a host of different gadgets to play with and workshops to attend with special guests and goodies galore. It's all free and there are some great opportunities to meet some knowledgable people.
Sadly, I couldn't attend the blogger's preview evening last night but I'll definitely be popping down in the next few days to check out some of these exciting attractions:
Styling Cubes: 103" LCD touch-screens which will enable you to browse clothes available in the shopping centre, create mood boards to publish on the Westfield Facebook gallery and share your looks on Twitter. You can then have your choices emailed to you, creating your shopping list.
Style Lounge: The team from Grazia magazine will be hosting the following sessions to give you fashion and beauty advice with a couple of very special guests.
Wednesday 28th March, 6pm- 7.30pm
with Paula Reed, Style Director of Grazia (just email firstname.lastname@example.org to reserve a space!)
Wednesday 28th March 7.30pm-8.30pm
with Nawaz Batliwalla (Disney Roller Girl) will be sharing her blogging tips and tricks with attendees (again, just email email@example.com to book a space!)Thursday 29 March, 6pm- 8pm- general advice session
Saturday 31 March, 2pm- 4pm- general advice session
The Beauty Lounge: a photo booth, mocktails and a nail bar- what more could you possibly ask for? Pop-up styling booths will be dishing out advice and how-to's with the following brands on hand to pamper you silly.
Rituals will be giving makeovers with their new make-up range, House of Fraser will be sharing beauty brands' top secrets and be providing free new-season makeovers, Kiehls will be stopping by to treat shoppers to mini-facials and hand/arm massages, Dermalogica will be assessing skin in their virtual prescription area and lastly, the Ginger Group hair salon will be demonstrating this seasons top hair trends. Phew! That's a lot of pampering!
Finally, and possibly my favourite bit, the Fashion Photobooth. Pap yourself and your outfit in the photobooth, share it on all the usual social channels and take your snap home with you. The best outfits of the day will be featured on Westfield's very own We Are Fashion Tumblr.
The bit that I love the most is the #WeAreFashion map, an interactive map with it's very own hashtag to track London's trends. Anyone with a smartphone can take part, just turn on your geolocation tracker for Twitter/Instagram, take your snap and tag it #WeAreFashion and ta-da! Your style is all mapped out!
Any of this sound tempting? I love a good freebie so will definitely be checking out the Beauty Lounge!